Technology market intelligence platform CB Insights, in collaboration with ACORD, has released a new report that examines the trends reshaping insurance distribution and the evolving role of agents and brokers in an AI-driven market.
Study findings were debuted at ACORD Connect 2026 by Chris Sekerak, Lead Analyst for Insurtech Research at CB Insights, and David Sterner, SVP for Research & Development at ACORD. The report, titled "The 3 Forces Shaping the Future of Insurance Agencies and Brokerages," identifies these three primary drivers:
- Talent-focused acquisition strategies
- Increasing market specialization
- Strategic use of AI to enhance broker-driven operations
The findings indicate that while AI is driving significant changes across the insurance sector, agencies and brokerages are retaining their fundamental business models. Organizations are leveraging AI to enhance productivity, strengthen advisory capabilities, and scale expertise while maintaining the central role of trusted relationships and specialized knowledge.
Drawing on more than 700 data points linked to nine leading brokerages and distilled into an analysis of 125 companies, the report examines acquisition activity, strategic partnerships, investments, and emerging technology trends across the insurance distribution landscape. The study is further complemented by survey data gathered by ACORD and CB Insights.
The findings also underscore optimism for the longevity of the insurance distribution model, with 72% of survey respondents expressing confidence in the long-term relevance and stability of agents and brokers, and 88% identifying carriers as the most critical partners for future success.
The full report is available for download by ACORD members and non-members at www.acord.org/Research.