AUGIE Agency Survey Results

The AUGIE Agency Survey was launched on January 2, 2002. During the seven weeks it was online nearly 9,000 agency personnel from principles to producers to CSRs went on the web and took the survey. It is not only to those people, but the dedicated company representatives, vendors, associations and agency management system user groups, that AUGIE owes its appreciation. Without their commitment, this unprecedented agency survey would not have achieved such success.

The following files are available for download:

• Executive Summary
  The Executive Summary is a PDF containing some highlights from the survey and its key findings.
    
• Survey Results Overview
  Originally presented at the ACORD Conference in May, this 61 slide PowerPoint presentation provides a high level overview of the survey results. It can be viewed online or downloaded to your computer. The "Notes" view includes commentary.
    
• Survey Comments
  This 87-page Word document contains open-ended comments many respondents provided. In some ways, this file may be the most valuable because not only does the content provide anecdotal evidence of what agents are experiencing, but the way it's communicated speaks volumes to the frustration they feel as they struggle to survive in this ever increasing competitive arena.
    
• Raw Data and Code Book
  This is the full survey database contained in two spreadsheets. The Raw Data file is zipped due to its size (8,531 survey results). The Raw Data together with the Code Book provides all the information a company needs to do its own results analysis. While AUGIE did do some analysis across agency size, and while certain questions were looked at by respondent, we couldn't do everything. The online survey was produced for us by ITM Associates. If you don't have the capabilities to do extended analysis, or are in need of a completely parsed data set, just send an email with your request and contact information to augieinfo@ITMAssociates.com and they will make every attempt to provide the additional service.
    
• AUGIE Survey Report
  This zipped Excel spreadsheet has the same data as the Raw Data (see above), however we've combined it with the Code Book to make it readable. All the column heads are actual questions from the survey and the record cells are the question options. This file allows those without the ability to combine the Raw Data and Code Book to still get at straight statistics through sorting fields. However, due to the number of variables involved, the spreadsheet's flexibility in this regard will be somewhat limited.
    
• Sample Survey
  Finally, this link takes you to a copy of the online survey itself, to give a feel for what the respondents saw when they took the survey. It retains all of the original programming, so as an example, if you indicate you are responsible for Personal Lines only, you won't see any of the Commercial Lines questions.

If you have any additional comments or questions about the AUGIE Survey, please email them to augiesurveyrequest@acord.org, and someone will respond to your inquiry as soon as possible.

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